London & Partners announces it has attracted £2m of funding in first six months

London & Partners has secured £2m of private sector investment from its 300-plus private investors since opening its doors for business half a year ago.

London & Partners secures £2m of additional funding
London & Partners secures £2m of additional funding

The agency, which was launched this April by Mayor of London Boris Johnson, following a merger of Visit London, Think London and Study London, said it was using the investment to better-promote the capital to events organisers and business and leisure tourists.

As part of its overseas promotional strategy, the agency will unveil a calendar at Imex America highlighting the array of ‘limited edition’ events that are taking place in the UK capital from now until the run up to the 2012 Olympics.

The Limited Edition London campaign includes a business-focused calendar that will be launched at a press conference at Imex America on 12 October. It will feature tips and special offers for event planners, giving them advice on creating inspiring events and activities.

Events it promotes include the Leonardo da Vinci exhibition at the National Gallery, a chance to sleep under the stars at ZSL London Zoo, and the Queen’s Diamond Jubilee.

London & Partners' £2m funding has been generated by private sector partners including Cadbury, HSBC, Radisson Edwardian and Merlin Entertainments.

Gordon Innes, London & Partners’ chief executive, said: "Over the past six months we have been bringing together the remits of Think London, Visit London and Study London to create one single agency for the capital.

"Not only have we managed to sign up an incredible range of commercial partners, but we have also bought business, associations, events and visitors to the capital. Our mission now is to ensure we are taking full advantage of the 2012 Games to attract visitors, businesses and students throughout 2012 and beyond."

London & Partners’ remit is to attract major events, business and leisure visitors, inward investment and higher-education students.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What HR experts look for in workplace accreditation

What HR experts look for in workplace accreditation

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

5 reasons to choose Malta...

With a warm, sunny climate, stunning backdrops, a rich history and culture, fine gastronomy and activities aplenty, Malta can cater to events of all types.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

LATEST JOBS