60 seconds with... Jonny Sullens

C&IT caught up with UBM portfolio director Jonny Sullens to discuss 2012's Confex exhibition.

60 seconds with... Jonny Sullens
60 seconds with... Jonny Sullens
What effect will the Olympics have on Confex?

We've relocated to Excel in the east [of London], where the events industry is gravitating in part because of the Games. I think there will still be a lot of unanswered questions about the Olympics in March so our content will focus on addressing that.
 
Will the show be bigger next year?
We expect it will be, but we don't want size to be the focus. There will be far more attendees than each exhibitor can ever talk to, so the focus will be on matching the right people together in order to initiate business.

What will be the major changes?
The focus on our hosted buyer programme is the major change. We´re looking to increase our meeting numbers from 1,000 to 5,000. It´s ambitious but I think we can achieve that.

Why did you choose Excel as a venue?
The venue has won awards across the board so we can be confident of a great service. It is well located and is in the midst of t he Olympic fever. 

Confex will be modelled on Imex and EIBTM.

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