London 2012 Olympics: less than 300 days to go

Toshiba TEC, Paragon Events, Forman's Fish Island, London & Partners and RPM update C&IT on their latest London 2012 plans in the 300-day countdown to the Games.

London 2012 Olympics: 300 days to go
London 2012 Olympics: 300 days to go

Orlaith Palmer, Toshiba

Orlaith Palmer, marketing manager - indirect channel, Toshiba TEC UK Imaging Systems
I’ve been trying to get some proposals on doing an event during the run up to the Olympics, as doing anything whilst they are on is prohibitively expensive. However, I’ve struggled to get any suggestions or idea of costs from anyone and there seems to be a real drought of ideas and information as to what’s possible.

 


Frances Green, director of events, Paragon Events
Paragon is putting together our own event, the Olympic Gold Medal Dinner for 1,000 delegates, hosted by Gaby Roslin at Battersea Evolution on 18 May. We are also organising screening events aimed at companies that don’t have tickets. There are still so many ways to get involved in the Olympics, even with short lead times.

 

 
Arthur Somerset, director of events, Forman’s Fish Island

I’m confident that Forman’s will be totally booked out during the Games. Event companies are blindly missing the opportunities to get involved and I know of global banks who are ignoring the event, even though all their clients are involved. We are hosting a number of companies and Games sponsors, some of whom have tickets to the sporting events and some of whom don’t.

 

Chloe Couchman, head of communications of business and major events, London & Partners
London & Partners are fully immersed in all-things Olympic. We’re still supporting a range of global brands and NOC’s to find them houses, we’re also preparing to welcome 6,000 media to One Great George Street where the London Media Centre will be based and we’re of course working with all our tourism and businesses partners to help them deliver the best Olympic Games ever.

 

Chloe Ward, head of corporate, RPM
I do think the Olympics will have a hugely positive effect on London venues and in fact a lot of them will undergo a facelift ensuring the quality is high and impressive. The purpose built venues will be calling out for post Olympic events, which will hopefully create healthy competition amongst venues.

 

Rick Stainton

Rick Stainton, managing director, Smyle
We’ve recently pitched for three and won three accounts. We’ve been creating internal and external teams. From a staff-on-the-ground and equipment point-of-view, we believe it’s pretty close to tipping point. If you haven't at least procured staff at a project manager level for large contracts by now then you might be disappointed; while our equipment contracts get decided over the next three to six months. The most important thing from our point-of-view is to keep resources back to satisfy existing customer requirements if they need short-term fulfilment.

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