The event, held earlier this year and organised by Touch Worldwide, had a morning audience of 120 (mainly district managers) and an afternoon audience of nearly 300, which included long-service Starbucks commercial partners.
The morning comprised a mix of plenary and break-out sessions featuring new product demonstrations, after which a buffet-style lunch was served.
The afternoon plenary sessions included a major address by the Starbucks founder, who discussed the global group's plans.
John Cornley, Touch's managing director, said that the Congress Centre was chosen for its central location and flexible space. "We needed to allow for the arrival of Starbucks global chief executive, Howard Schultz, and another 120 long-service Starbucks partners."