Harrods targets events with bespoke business

Harrods is targeting the corporate events market with the launch of a new business, Bespoke Events - Designed & Delivered By Harrods.

Harrods targets events with bespoke business
Harrods targets events with bespoke business

As revealed in the October issue of C&IT, the brand will offer a range of experiences, from parties and private tours to tutored wine tastings in the wine room and dine-arounds in the food court.

The retailer has hired an internal team of five specialists covering event operations, sales and catering, to support clients and agencies looking to organise events at the iconic Knightsbridge store.

Consultant Simon Wight is working with Harrods to set up the business and said that while events are not new to Harrods, it was very much a secondary business until now.

"Harrods recognised there are some great spaces in the building and an exciting opportunity to host some unique experiential events," he said.

"We are already talking to a lot of the big events agencies, and in particular some of the sports agencies such as Iluka and Sportsworld about hosting various events around the Olympics next year."

He added: "The Georgian restaurant, food halls, Champagne bar and wine room are the most obvious spaces to hold events, but we will consider all requests, and each event will be tailor-made according to the client's needs."

Harrods will have a stand at London Launch Live this month to promote the new business.

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