The initiative, dubbed The Personal Touch, includes the launch of Project Foundation, a national training scheme aimed at Holiday Inn’s events and meetings staff. The project is underpinned by the slogan ‘stay real’, which highlights to staff that both they and their customers are individuals and should act accordingly.
The investment is also being used to improve Holiday Inn’s systems to make them quicker and easier for staff to use, so that they can spend more time dealing directly with clients.
The hotel group is also backing Britain for Events, an industry-wide national marketing campaign promoting the UK as a world-class destination to the global events industry.
Robert Alley, spokesperson for Holiday Inn, said: "The Personal Touch campaign will be rolled out regionally and our hotels will be offering businesses guidance on how they can adopt similar training models to encourage staff to show personality to cement longstanding business relationships."