The promotional agency and CVB plans to set up an 'interactive spa bar' at the Las Vegas trade show, which runs from 11 to 13 October 2011.
The agency will be promoting the level of investment in London's hospitality market, such as improvements to the city's transport infrastructure, attractions and hotels. It will also attempt to convey the anticipated 'buzz' before, during and after the Olympic Games.
The agency will be joined at the show by more than 12 London venues and hotels, including Chelsea Football Club and The Queen Elizabeth II Conference Centre.
Imex visitors will be able to book an appointment at the London & Partners Spa Bar, which has been sponsored by London's W Hotel Away Spa. The various treatments play on themes asssociated with London, such as the Dickens Treatment 'don't get your shoulders into an Oliver Twist' massage; the 2012 Treatment manicure; and the Greenwich-themed Time Treatment Indian head massage.
Chris Lynn, London & Partners' sales and marketing director of North Amercian and emerging markets, said: "The legacy of 2012 will also bring with it a number of exciting new openings across London which will benefit visitors and event organisers for years to come.
"Visitors to the London stand can find out more about Europe’s largest indoor shopping mall, Westfield Stratford London, the reopening of the historic Cutty Sark, the multimillion dollar Kensington Palace refurbishment and the launch of the Shard, set to be London’s tallest landmark, as well as a host of new hotels and event venues."