London & Partners to trumpet UK capital to US event planners

London & Partners is flagging up the appeal of the UK capital to event planners at Imex America and placing an emphasis on the 'buzz' surrounding the London 2012 Olympic Games.

London & Partners to trumpet capital's appeal to event planners across the Atlantic
London & Partners to trumpet capital's appeal to event planners across the Atlantic

The promotional agency and CVB plans to set up an 'interactive spa bar' at the Las Vegas trade show, which runs from 11 to 13 October 2011.

The agency will be promoting the level of investment in London's hospitality market, such as improvements to the city's transport infrastructure, attractions and hotels. It will also attempt to convey the anticipated 'buzz' before, during and after the Olympic Games.

The agency will be joined at the show by more than 12 London venues and hotels, including Chelsea Football Club and The Queen Elizabeth II Conference Centre.

Imex visitors will be able to book an appointment at the London & Partners Spa Bar, which has been sponsored by London's W Hotel Away Spa. The various treatments play on themes asssociated with London, such as the Dickens Treatment 'don't get your shoulders into an Oliver Twist' massage; the 2012 Treatment manicure; and the Greenwich-themed Time Treatment Indian head massage.

Chris Lynn, London & Partners' sales and marketing director of North Amercian and emerging markets, said: "The legacy of 2012 will also bring with it a number of exciting new openings across London which will benefit visitors and event organisers for years to come.

"Visitors to the London stand can find out more about Europe’s largest indoor shopping mall, Westfield Stratford London, the reopening of the historic Cutty Sark, the multimillion dollar Kensington Palace refurbishment and the launch of the Shard, set to be London’s tallest landmark, as well as a host of new hotels and event venues."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS