Definitive Events appoints David Coley as business development director

Definitive Events has appointed David Coley as business development director to attract new corporate business for the agency.

Coley joins Definitive Events from Altitude London, where he worked as sales director and was responsible for heading up a sales team of eight, cross-selling seven event venues.

At Definitive he will be responsible for new corporate sales across both Definitive Events, which counts major brands such as Indesit among its clients, and Definitive Sport, the agency’s specialist sport division set up last October.

Definitive Events managing director Lisa Pennington said: "David’s appointment is vital for the ongoing success of Definitive's corporate arm. He brings invaluable skills and industry knowledge with him, and he will push us towards our set sales and revenue targets."

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