Prestige sales director Richard Scott, speaking this morning (13 September) at the Concerto Group-hosted Team 2012 Business Breakfast at the Plaisterers' Hall, explained that demand was underestimated for events including tennis at Wimbledon and water polo.
"Due to its location, we assumed the tennis would struggle to sell, but as it's at such a famous venue with a great onsite hospitality arrangements, it proved more popular than expected," he said.
"We also thought we'd never sell out the water polo, but it was taken up quickly by Hungarians, with whom the sport is popular."
Concerto Group managing director Mike Kershaw said that many London venues are still available for corporate hire.
"Just today, Westfield Stratford shopping centre opened its doors, and this site offers great facilities for corporates close to the site," he said.
"Around 90% of Olympic visitors will pass by this landmark."
Scott also said that some tickets are being held back in the event that a corporate makes a significant hospitality sale.