The Parker Instrumentation tour, managed by EMS since 2007, will initially be at Offshore Europe 2011 (6-8 September) in Aberdeen.
The event forms part of a six-month tour around Sweden, Germany, France, Denmark and Norway.
EMS designed the hospitality stand with a 'high-tech, industrial' look and feel. The trailer features a VIP hospitality area inside two 40ft shipping containers and a walkway allowing visitors to view Parker's range of instrumentation for the oil and gas industry.
Parker Hannifin european sales and marketing manager Sheldon Banks said: "This tour has continued to create a high-impact innovative experience for Parker in our marketplace, as well as allowing us to engage face-to-face with key customers and distributors in a time efficient manner."
EMS client services director Justin Isles said: "We are enjoying an even more successful year for Parker in 2011. The data capture service has really kick-started this new leg of the tour and allows us to show a long-standing client the tangible benefits of a high-energy, mobile roadshow campaign. Parker is among an increasing number of b2b brands who know that going mobile creates a real return on investment in what is a very competitive international market."
EMS' clients include Dell, Lenovo, Infinera and Ciena.