The GBTA said the deal will enable it to create the travel industry’s first-ever global sustainability programme. Project Icarus was founded six years ago to encourage travel buyers and suppliers to introduce sustainability into their businesses.
It is headed up by IG Management managing director Bernard Harrop, who was on the ITM advisory board that established Icarus in 2006, and was made Icarus’s head of sustainability last year.
GBTA executive director and chief operating officer Michael McCormick said: "In Europe last year, we entered into a groundbreaking relationship with ITM to build GBTA Europe; so as an organisation, we were looking to develop a global sustainability program. We didn’t have to look very far.
"I would like to congratulate ITM on their tremendous achievement in bringing Project Icarus to this point and I know, together with ITM, GBTA will continue to uphold the values, principles and objectives as we develop Project Icarus globally."