Kellogg's and Shop Direct Home Shopping pick HGA

Kellogg's and Shop Direct Home Shopping are among new business wins for Manchester-based agency HGA Creative Communications.

Kellogg's and Shop Direct Home Shopping pick HGA
Kellogg's and Shop Direct Home Shopping pick HGA

Kellogg's appointed the agency in July to deliver a three-day conference for 350 delegates in the Midlands later this year.

HGA Creative Communications live events director Ian Grime said: "We are not looking at conventional venues. They want to do something radically different."

The agency also won business from Shop Direct Home Shopping in June, following a pitch against at least three other agencies.

It will deliver a conference for 1,000 delegates at the ACC Liverpool on 15 September.

The event will include fashion shows and brand and advertising presentations.

A gala dinner with awards and an X Factor-style talent contest will be held in the venue's exhibition hall.

The home shopping company, whose brands include Littlewoods and Woolworths.co.uk, is exclusively hiring the venue for the two-day event.

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