The companies describe the product – which they have dubbed ProStart – as a "cost-effective solution for initiating a strategic meetings programme (SMMP)".
The partnership is offering ProStart both as a standalone technology to companies that want to implement their own SMMP and as part of a bundle incorporating BCD M&I’s consulting services.
Dave Sonricker, BCD M&I’s senior vice-president of industry relations and technology solutions, said: "Most companies that are looking to reap the benefits of an SMMP either don’t know where to start or are concerned about the initial investment into the programme.
"ProStart offers the long-term benefits of SMM practices with minimal initial investment and streamlined implementation."
Both companies will be showcasing ProStart at the Global Business Travel Association Annual Convention later this month.