It brings together 200 public sector policymakers from around the world to hear from industry experts and to debate and exchange views. The Sheraton Stockholm was selected due to its central location and suitable space, which could accommodate not only the keynote capacities but also additional break-out rooms required. Evening venues were chosen in consultation with the City of Stockholm - the key event sponsor - to showcase the diversity of offerings that were available in the city.
Challenges Cisco wanted to bring its chief executive John Chambers 'live' to the conference, although he was in San Jose, California, at the company headquarters. This required technical know-how and ensuring that sound and video worked perfectly.
Solution Agency George P Johnson (GPJ) worked with the local telephony provider to set up a Telepresence - Cisco's videoconferencing product - link. Having managed its installation at other Cisco events, any technical challenges were anticipated and overcome. The event opened with morning keynote sessions from leading policymakers, followed by break-out sessions and dinner at the Opera Terrace. A plenary session was held on the second day, with a gala dinner in the evening. The group went to Oslo by private train the next day.
Post-event analysis GPJ carries out an evaluation after the summit each year and is able to track performance and feedback - 96 per cent of attendees rated it as a "must attend" event.
"The event was outstanding and intimate and one our customers will be sure to remember for a very long time," said Stefano Venturi, vice-president of public sector European markets at Cisco.
Event: Public Services Summit 2010
Group size: 250
Agency: George P Johnson (GPJ)
Date: 9-10 December 2010
Venue: Sheraton Stockholm and the Opera Terrace, Grand Hotel Wintergarden