The double-glazing products company is working with agency Stream, which has reserved 60 Prestige Hospitality tickets for Anglian's top performing staff.
Anglian is supporting Mark Hunter MBE, the reigning Olympic champion in the lightweight men's double scull, Louis Smith, who won bronze in the pommel horse final at the National Indoor Stadium in Beijing, and upcoming 1,500m athlete Charlie Grice.
Top performing staff will win tickets on a monthly basis between now and the start of the Olympic Games.
A total of 40 of the tickets are for the artistic gymnastics final at the North Greenwich Arena, which features the pommel horse event, and 20 packages are for the men's double skull final at Eton Dorney, Windsor.
Stream managing director Mark Maclure said: "We were looking for a different spin on how to create an incentive that would have longevity and link in with the forthcoming Olympics. The concept we came up with was to put some sponsorship and support behind three key British athletes and follow them through their highs and lows, providing the ultimate incentive for some of Anglian's top performers."
Stream is also organising a series of conferences, meetings and summer balls for Anglian - the first of which takes place on 6 August - in the run-up to the 2012 Games, with delegate numbers ranging from 25 to 800.
The incentive programme's launch event for staff was held at the Kings Gate Conference Centre, Peterborough in May.