Five UK dealer principals and their partners will head to New Zealand for the sporting event, which takes place from 9 September to 23 October.
Winners will spend two nights in Auckland and two nights in Queenstown, where they will stay at the Matakauri Lodge. They will also attend the final of the competition.
Land Rover UK experience and events manager Samantha Adams said: "We are planning a unique, high-end experience for them."
Land Rover announced in November that it is sponsoring the Rugby World Cup 2011 in New Zealand and Rugby World Cup 2015 in England for the first time.
Euro RSCG Skybridge global account director Lori Stahl is running the trip and said it was a key win for the agency. "We are doing a series of elements relating to the rugby itself and the winners will be attending the final,"
She said. "We will also be showcasing New Zealand as a country to the dealers."