Destination Guide: Australia

Western Australia to boost Australia's meetings industry

Western Australia will become the nation's meetings mecca during the next 12 months with business events expected to inject more than $102 million into the State's economy

This is according to Perth Convention Bureau’s chief executive officer Paul Beeson, who said that more than 50,000 delegates are expected to attend a total of 91 conventions, exhibitions and corporate incentive programmes booked into the State in the 2011-2012 financial year. 

"This is the first time in the Bureau’s history that business we have secured in previous years will pass the magical $100 million mark in projected delegate expenditure over a 12 month period," he said. 
Beeson said that this boost to business events was the result of strong growth in sales results over the previous four years.

 "We have no reason to believe that the growth will slow in the next 12 months when for the first time in our history our annual sales target will exceed $101 million," he added.

The Bureau – established in 1972 – is responsible for marketing Perth and Western Australia as a business events destination encompassing conventions, exhibitions and incentive travel groups.

Visit C&IT’s Australia Destination Guide here

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