Brand Book Live: Procurement greatest challenge for FMCG

Register for C&IT's Brand Book Live event on 21 July at Mint Hotel Tower of London.

Brand Book Live 2011
Brand Book Live 2011

According to event professionals featured in C&IT's Brand Book 2011, launching at the live event, complex sign-off procedures are a challenge for the FMCG sector.

New product and channel launches remain key for the FMCG sector, but recession-led trends such as static budgets, remain a concern.

FMCG events professionals will attend C&IT’s Brand Book Live event to discuss these, and other trends and challenges facing the sector in the coming year.

At Brand Book Live, seven sector roundtables will see event planners examine the health of each sector and identify the top brands driving event marketing in the pharmaceutical, automotive, consumer goods, financial, media, retail and IT and telecoms.

Key trends to be discussed include social media, the Bribery Act, strategic meetings management, sustainability and the events landscape.

C&IT's editor Yasmin Arrigo said: "Event experts specialising in the FMCG sector are invited to attend C&IT’s Brand Book Live to analyse the trends and issues that will shape events in the future.

"As social media and new technologies play an increasing role, delegates will be invited to forecast the size of the sector in 2012 and beyond." 

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should contact celia.miranda@haymarket.com and specify which sector roundtable they would like to attend.

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