Greater London Authority’s director of London 2012 Neale Coleman today (8 July) told guests at a Central London Taskforce event - marking the one year countdown to the Games - that venues will be able to dress their premises for the event.
London boroughs have each been given £50,000 to co-ordinate their decorations. Venues and museums could benefit from this, or apply for a Locog approved branding 'toolkit'.
"There are issues here involving branding and what is permissible, but we're targeting hotel areas like Bloomsbury where many guests will be staying," he added.
Elsewhere, Locog's sustainability efforts were revealed, including how 90% of the Olympic site's demolition material was re-used elsewhere.
Locog chief executive Paul Deighton also told delegates that Olympic venues had all been built on time and within budget.
The Central London Taskforce event took place at the Grange Hotel Tower Hill.