Pre-event planning: Freshfields Bruckhaus Deringer returned to Paris for its internal staff conference and series of partner meetings as it fits in with the law firm's 'green conferences' policy. Most of the 400 delegates could travel to the French capital by train from across Europe, negating the need to fly.
Challenges: Team leader of events and hospitality Emma Rollason required a hotel with substantial meetings space for exclusive use, along with 400 rooms for overnight accommodation. Evening activity also needed to be planned for disparate internal staff groups.
Solution: The Intercontinental Paris Le Grand has 23 meeting rooms and 2,635m2 of meetings space, which Freshfields Bruckhaus Deringer was able to secure exclusively for two days of conference sessions. The hotel also boasts 470 guest rooms and 72 suites. On the first night, delegates were split into smaller groups and taken to several nearby Parisian restaurants. A main gala dinner was held on the second night at the Ecole des Beaux-Arts for all 400 guests.
Post-event analysis: Rollason confirms that Paris' appeal as an accessible CSR-friendly destination, along with the first-class experience provided by the hotel, means that Freshfields Bruckhaus Deringer will return to the French capital for future partner meetings. "This was the second time we've held this event at Le Grand, which meant that the organisation was even slicker as our teams had valuable experience of working together," she says. "The hotel's operations team was extremely efficient and the process ran smoothly."FACTFILE
Company: Freshfields Bruckhaus Deringer
Event: Partners conference
Group size: 400
Date: 15-17 September 2010
Venue: Intercontinental Paris Le Grand