Brand Book Live: Automotive business booms

Register for C&IT's Brand Book Live event on 21 July at Mint Hotel Tower of London.

Brand Book Live 2011
Brand Book Live 2011

According to event professionals featured in C&IT's Brand Book 2011, launching at the live event, activity is increasing in the automotive sector.

However, budgets are still tight and there is an increasing need for surpassing expectations, while keeping a rein on flashiness.

Automotive events professionals will attend C&IT’s Brand Book Live event to discuss these, and other trends and challenges facing the sector in the coming year.

At Brand Book Live, seven sector roundtables will see event planners examine the health of each sector and identify the top brands driving event marketing in the pharmaceutical, automotive, consumer goods, financial, media, retail and IT and telecoms.

Key trends to be discussed include social media, the Bribery Act, strategic meetings management, sustainability and the events landscape.

C&IT's editor Yasmin Arrigo said: "Event experts specialising in the automotive sector are invited to attend C&IT’s Brand Book Live to analyse the trends and issues that will shape events in the future.

"As social media and new technologies play an increasing role, delegates will be invited to forecast the size of the sector in 2012 and beyond."

 

Corporate and agency event planners interested in attending the roundtables at Brand Book Live should contact celia.miranda@haymarket.com and specify which sector roundtable they would like to attend.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS