Department for Education framework deal goes live

The Department for Education (DFE) has launched its new framework for creative media services after appointing the Creative Choice consortium.

Department for Education framework goes live
Department for Education framework goes live

The contract, which includes events, branding, digital services and PR, covers a three to four-year period and is open to all government departments, non-departmental public bodies and the wider public sector.

Creative Choice – led by the Live Group – learned on 28 March it had won its bid for the contract.


The framework is the result of work between the DFE, the Central Office of Information (COI), the Office of Government Commerce (OGC) and the Government Communications Network (GCN) on a new strategy for marketing and communications.

The contract - launched on 4 July - allows for a single company to deliver account management, campaigns and supply of core creative media delivery services.

Creative Choice – which has 12 founder members including event agencies Crown and the Live Group is building a supply chain of 150 small to medium sized communication agencies for work.

It competed against Serco and The Engine Group in the final stages of the pitch process, in August 2010.

Creative Choice consortium chairman Jonathan Lewis said: "Since entering contract negotiations we have made great strides in bringing this offer to the market with a fully operational procurement portal now live. Creative Choice clients should expect a more direct and responsive route to procurement and, as importantly, innovation and value for money."

Separately, the govrenment has decided to dismantle COI as part of its review of communications.

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