Depth of contact at live events gives greatest value, says Microsoft director

Live events provide the greatest value in the marketing mix, according to Microsoft director of mobile business group Alex Reeve.

Depth of contact at live events gives greatest value, says Microsoft director
Depth of contact at live events gives greatest value, says Microsoft director
Speaking at Grass Roots’ Meetings Industry Forum 2011 today (1 July), Reeve highlighted the high cost of live events versus their ability to provide the greatest "depth of contact" in the marketing mix.  

"The cost per contact for events is massively higher than marketing such as emails, social networks, online and TV," said Reeve. "But the depth of the contact gives great value for money."  

Reeve added the "one-to-one" contact made events "way better than everything else" in terms of marketing investment.  

He explained that, for business, the personal contact and data capture available through live events provided high ROI.  

Around £400,000 a year is spent on events at Microsoft, added Reeve. 

"Content is still king. However," he added, "you need to get that right once everyone is there."  

Grass Roots’ Meetings Industry Forum 2011 is taking place at the Marriott London Grosvenor Square.  

Speakers also include:  

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