Sainsbury's chooses Center Parcs for training event series

Sainsbury's has selected Center Parcs to host a programme of more than 70 training events until August.

Sainsbury's is holding training events at Center Parcs
Sainsbury's is holding training events at Center Parcs

The programme is aimed at 2,600 senior store managers, as well as other key Sainsbury’s colleagues including operating board members.  

The training sessions, which began last month and run until August, each target around 40 colleagues as part of a two-day event.

Team building

Team building activities include Center Parcs’ spiders web challenge and an orienteering course and learning from the events will later be cascaded throughout Sainsbury’s stores.

Center Parcs corporate events team worked with agency Pro-ven to secure the contract with Sainsbury’s.

Sainsbury’s director of colleague engagement Jacki Connor said that having launched the Making Sainsbury’s Great Again programme at Center Parcs previously, the "resorts have played a part in Sainsbury’s recent growth and success".

Success

She added: "We were looking for venues that not only offered a peaceful environment but also one which could allow team games as it was crucial to the success of the sessions to foster a sense of teamwork between our colleagues in the store support centre and the colleagues out in the field in stores and depots."

The events are taking place across Center Parcs’ four sites in Nottinghamshire, Cumbria, Suffolk and Wiltshire.

Center Parcs head of corporate sales Ian Linley said: "It’s been great to welcome Sainsbury’s back to Center Parcs as they held a series of similar events with us four years ago at Elveden Forest."

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