Sainsbury's chooses Center Parcs for training event series

Sainsbury's has selected Center Parcs to host a programme of more than 70 training events until August.

Sainsbury's is holding training events at Center Parcs
Sainsbury's is holding training events at Center Parcs

The programme is aimed at 2,600 senior store managers, as well as other key Sainsbury’s colleagues including operating board members.  

The training sessions, which began last month and run until August, each target around 40 colleagues as part of a two-day event.

Team building

Team building activities include Center Parcs’ spiders web challenge and an orienteering course and learning from the events will later be cascaded throughout Sainsbury’s stores.

Center Parcs corporate events team worked with agency Pro-ven to secure the contract with Sainsbury’s.

Sainsbury’s director of colleague engagement Jacki Connor said that having launched the Making Sainsbury’s Great Again programme at Center Parcs previously, the "resorts have played a part in Sainsbury’s recent growth and success".

Success

She added: "We were looking for venues that not only offered a peaceful environment but also one which could allow team games as it was crucial to the success of the sessions to foster a sense of teamwork between our colleagues in the store support centre and the colleagues out in the field in stores and depots."

The events are taking place across Center Parcs’ four sites in Nottinghamshire, Cumbria, Suffolk and Wiltshire.

Center Parcs head of corporate sales Ian Linley said: "It’s been great to welcome Sainsbury’s back to Center Parcs as they held a series of similar events with us four years ago at Elveden Forest."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline this week for entries to C&IT Awards

Deadline this week for entries to C&IT Awards

The deadline to enter the C&IT Awards is 11.59pm on Thursday 27 June, so get your submissions in!

'If agencies paid more attention to training they would have a higher retention rate'

'If agencies paid more attention to training they would have a higher retention rate'

A-List 2019: Sam Ward, lead projects & event manager, Brandfuel.

In pictures: The first ever C&IT Summit

In pictures: The first ever C&IT Summit

London's Congress Centre hosted an industry gathering featuring panel debates, networking and virtual reality.

Winners of Best Places to Work 2019 revealed

Winners of Best Places to Work 2019 revealed

Best Places to Work award winners and top 20 agencies announced at C&IT Summit drinks reception in central London.

The Hague: A global innovation and events hub

Driving innovation is a key theme for many business events and conferences, and brands looking for a destination with an open-minded and entrepreneurial spirit to amplify that message should head to The Hague.

'The industry is so wasteful, it's a shame'

'The industry is so wasteful, it's a shame'

A-List 2019: Smyle's production manager Nick Thomas.

48 hours in... Wales

48 hours in... Wales

Two days of meetings and activities in wonderful Wales, from Chateau Rhianfa to gorge-walking.

TfL appoints WRG to run events on London's Car Free Day

TfL appoints WRG to run events on London's Car Free Day

Agency will manage creative programming of day in September and provide full event management support.

'Surround yourself with collaborative and 'can-do' people you can rely on'

'Surround yourself with collaborative and 'can-do' people you can rely on'

A-List 2019: Adam Stanley, commercial director at Event Concept.

Why the future of events is sustainable

Why the future of events is sustainable

Producing sustainable events gives you a competitive advantage, says Matthias Schultze of the German Convention Bureau.

LATEST JOBS