In 2010, a total of 1,399 MICE events were held in Macau, an increase of 184 compared with 2009. The average duration increased from 2.0 days in 2009 to 2.5 days; while the number of participants and attendees reached 806,135, up by 41% year-on-year. Among these events, 57 exhibitions attracted 656,303 participants and attendees; with average duration extended from 3.1 days to 4.3 days. Meetings & conferences accounted for 1,342, with average duration increased from 2.0 days to 2.4 days, while number of participants totaled 149,832.
The programme was launched in 2009 and offers a range of packages and incentives for meeting organisers and event planners and will now be extended from July 1 to December 31.