Just The Letter B succeeds Wowbean to represent Incent India

Just The Letter B founder Henriette Attard has been appointed to manage sales and marketing for Incent India in the UK.

Just The Letter B succeeds Wowbean to represent Incent India
Just The Letter B succeeds Wowbean to represent Incent India
This news comes after Incent India’s representative, Wowbean’s founder Paul Evans, left to become director of events at AYMTM.

Attard has 15 years experience in the events industry, primarily as a hotelier, and her previous roles include
Kerzner's group and incentive sales director. She launched Just the Letter B in early 2010 and represents Beachcomber Hotels and assists Black Diamond in developing Santa Monica, California as an incentive destination.  
 
Incent India managing director P N Nageshwaran said: "By appointing Henriette Attard as the new face of Incent India, we have demonstrated our commitment to the UK MICE market. We are also proud to be the first DMC in her portfolio. She has an impeccable reputation, and her dynamism and commitment were key factors that influenced our decision."  
 
Attard added: "India is a diverse destination and requires a higher degree of specialisation and hands on involvement. I'll be aiming to support event planners to a greater extent with bespoke event solutions in partnership with Incent India."

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