Malaysia launches international events division

Malaysia is targeting international events business with a new specialist division, the International Events Unit (IEU).

Malaysia launches international events division
Malaysia launches international events division

The Malaysia Convention and Exhibition Bureau (MyCEB) has launched the unit to identify and support international event bids.  

It is expected to contribute £87m in incremental gross national income and provide more than 8,000 job opportunities to Malaysia by 2020.  

MyCEB chief executive Zulkefli Hj Sharif said: "The launch of the IEU is in line with the prime minister’s economic transformation programme, which has earmarked business tourism and international events as key segments which can contribute to the nation’s economic growth."  

The IEU will collaborate with private and government bodies including the Ministry of Tourism, Ministry of Youth and Sports and Ministry of Culture, Arts and Heritage to develop international events in Malaysia.    

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