RPMC to lead corporate hospitality at World Rally Championship

RPMC is working with sponsors including Nokia, Michelin and Edox to arrange corporate hospitality for internal staff and guests at the World Rally Championship 2011.

RPMC delivers corporate hospitality at World Rally Championship 2011
RPMC delivers corporate hospitality at World Rally Championship 2011

The World Rally Championship (WRC) – which kicked off in Sweden in February and will hold its final event in Wales from 10-13 November – involves 13 events in total.

RPMC has formed a partnership with the WRC promoter, North One Sport, for the programme.

The agency – which is operating under the umbrella of WRC Experiences – is providing full corporate hospitality services including rally access, driving experiences, travel and accommodation, excursions and dining.

RPMC Europe chief executive Stephen Hall said: "The WRC is a very exciting platform with new sponsors, teams, formats and destinations and we're developing a VIP experience that puts the guests at the heart of rallying."

A team of three from RPMC are working on the account and around 12 to 60 delegates – a mix of sponsors’ internal staff and guests – are attending each event, said account executive Nick Jackman.

Other countries hosting the WRC include Finland in July, Germany in August, Australia in September, and France and Spain in October.

Sponsors also include Delphi, FX Pro and Abu Dhabi.

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