Vauxhall Opel plans event with Deeper Blue

Vauxhall's sister company Opel has chosen Deeper Blue to produce a strategic lead management event in Munich this winter.

Vauxhall Opel awards events to Deeper Blue
Vauxhall Opel awards events to Deeper Blue

The work follows the award of a two-year events contract with Vauxhall Motors in January, which covers all live events for both Vauxhall and Chevrolet brands in the UK.

Deeper Blue will produce the event over a period of two weeks in October or November, said the agency's founder Laurence Croneen.

Strategic approach

"It is about a new strategic approach to lead management," he said. "We are now going through the process of planning and strategy."

The event is part of a larger event Opel is set to hold at a German venue currently being finalised, which is not being organised by the agency.

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