Wolverine hires AOK for event after three-year break

Shoe manufacturer Wolverine has appointed AOK Events to run its 2011 brand conference for around 800 delegates after a three-year break for the event.

Wolverine to hold event at Penha Resort
Wolverine to hold event at Penha Resort

The conference - which was last held in 2007 and run by AOK - is set to take place in November at the Penha Longa Hotel, Spa & Golf Resort in Lisbon.

The event, which takes place over nine days, will attract delegates from Wolverine's brands, which include Cat, Merrell and Hush Puppies.

Full details are yet to be finalised, but the conference is expected to include a corporate hospitality element and the launch of 2012 product ranges.

Agency AOK will be responsible for production and event management.

Meanwhile, AOK has reported a 60% boost in its Wimbledon corporate hospitality bookings on last year, with tickets up from 600 to around 850.

Managing director Alex Hewitt said: "After the recession and the Bribery Act scare, corporate hospitality became a dirty word, however companies are once again seeing its value. Our account wins are going from strength to strength and among our upcoming events is a New Zealand incentive trip for 800 delegates and a host of other Rugby World Cup packages."

He added he is predicting a 60% rise in sales next year, with annual turnover rising from £3m to £5m.

The agency has appointed two new exployees to manage the increased workload. James Pheasant has joined as business development director and Sophie McWilliams as operations executive. Its total staff now stands at ten, up from six in 2010.

Pheasant joins from Viagogo where he was account manager, while McWilliams was previously operations assistant at Absolute Taste Inflight.

The Penha Longa Hotel is operated by Ritz-Carlton and has 1,657m2 of meeting space including four large meeting rooms, 16 breakout rooms and a 685m2 ballroom.

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