Philips plans innovation event with Lodestar

Philips has appointed Lodestar to deliver a "unique celebration of 120 years of innovation" at the end of this month.

Evoluon to host Philips event
Evoluon to host Philips event

The three-day event will involve around 700 delegates in total and include Philips staff, key stakeholders and media.

Held at the Evoluon venue at Eindhoven in the Netherlands on 29 June to 1 July, the innovative design of the venue will reflect the brand's development in the past and into the coming years.

"It is a unique celebration of 120 years of innovation," said Lodestar managing director Phil Watton. "As a total experiential event it will be a mix of plenary sessions plus an experience delegates are guided through with actors."

He added it was a chance for Philips to talk about its "fantastic heritage" as well as look to the business's future.

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