Jaguar appoints River Marketing for sales incentive

Jaguar has appointed River Marketing to deliver its second-quarter incentive programme.

Jaguar appoints River Marketing for sales incentive
Jaguar appoints River Marketing for sales incentive

An incentive trip to Barcelona will be held for the top performing sales managers across the client’s network based on Jaguar XK and XJ sales in the second quarter of 2011, taking place in either August or October.  

The agency has also promoted Madelaine Smith to the role of account manager.  

She will work with clients including Mercedes-Benz, HSBC and Jaguar and as well as an incentive trip for Pioneer in Ibiza in June. The agency first worked with Jaguar in May 2010 at The Vineyard at Stockcross.  

Jaguar also held the Sales Dealer of the Year and Service Centre of the Year event to South Africa and Zambia in April for its top ten sales dealers and top ten service centres of 2010 and their partners.    

The company plans to hold a similar trip for its 2011 winners.

Both the Barcelona and South Africa and Zambia events are part of the Racing Line programme delivered by River Marketing.

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