Pre-event planning: The aim of the conference was to offer online marketing affiliates and gaming operators networking opportunities, and to inform attendees through discussions, panels and presentations. Budapest was chosen for the second year running because it provides access to emerging Eastern European markets, and other delegates, and is "very good value for money", according to Kiera Goymour, event manager at Igaming Business (IGB).
Goymour says: "It was important it wasn't boring - this is a young and innovative industry and it needed to have a buzz and to build on the previous year." IGB implemented a new customised online networking tool enabling delegates to choose and print their own conference programme.
Challenges: Finding a modern venue of the right size with a good internal events team was hard. "SYMA was very good, the team was very helpful and they all spoke very good English," says Goymour. The distance between the exhibition hall and hotel proved an issue as the shuttle bus could take between 20 and 40 minutes. "We were concerned this would deter attendees and they might just conduct their business at the hotel. Next time we would consider hotels closer to the venue," she says.
Solution: DMC Event+Incoming Services was helpful in finding great nightclubs at good prices. Delegates attended the conference throughout the day, and the itinerary also included several informal and formal networking events. To encourage people to speak to one another, a poker tournament, an open bar and a roller disco evening for 700 were organised, requiring 50 sets of roller boots to be couriered from the UK.
Post-event analysis: IGB conducted a post-event online survey, which found delegates had thought the speakers were interesting and the networking was good. Budapest was also rated as a good city to visit. The online networking tool was also voted a success. "This was highly rated and has subsequently been rolled out for other IGB events," adds Goymour.FACTFILE
Company Igaming Business
Event: The Budapest Affiliate Conference
Group size: 1,486
Date: 7-10 October 2010
Venue: SYMA Exhibition Hall