Igaming Business hosts event in Budapest

Igaming Business picks Hungary for conference

Igaming Business hosts event in Budapest
Igaming Business hosts event in Budapest

Pre-event planning: The aim of the conference was to offer online marketing affiliates and gaming operators networking opportunities, and to inform attendees through discussions, panels and presentations. Budapest was chosen for the second year running because it provides access to emerging Eastern European markets, and other delegates, and is "very good value for money", according to Kiera Goymour, event manager at Igaming Business (IGB).

Goymour says: "It was important it wasn't boring - this is a young and innovative industry and it needed to have a buzz and to build on the previous year." IGB implemented a new customised online networking tool enabling delegates to choose and print their own conference programme.

Challenges: Finding a modern venue of the right size with a good internal events team was hard. "SYMA was very good, the team was very helpful and they all spoke very good English," says Goymour. The distance between the exhibition hall and hotel proved an issue as the shuttle bus could take between 20 and 40 minutes. "We were concerned this would deter attendees and they might just conduct their business at the hotel. Next time we would consider hotels closer to the venue," she says.

Solution: DMC Event+Incoming Services was helpful in finding great nightclubs at good prices. Delegates attended the conference throughout the day, and the itinerary also included several informal and formal networking events. To encourage people to speak to one another, a poker tournament, an open bar and a roller disco evening for 700 were organised, requiring 50 sets of roller boots to be couriered from the UK.

Post-event analysis: IGB conducted a post-event online survey, which found delegates had thought the speakers were interesting and the networking was good. Budapest was also rated as a good city to visit. The online networking tool was also voted a success. "This was highly rated and has subsequently been rolled out for other IGB events," adds Goymour.

FACTFILE
Company Igaming Business
Event: The Budapest Affiliate Conference
Group size: 1,486
Agency: In-house
Date: 7-10 October 2010
Venue: SYMA Exhibition Hall
Budget: Undisclosed

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS