Indesit Company appoints Line Up for month-long roadshow

Indesit Company is running a month-long training roadshow for staff from key independent electrical retailers across the UK and Ireland.

Indesit Company is running a month-long training roadshow
Indesit Company is running a month-long training roadshow

Line Up has been appointed to run the 12-venue roadshow, which has kicked off this week at the Radisson Blue Hotel in Cork.

The roadshow will call at venues across the UK, including Waltham Abbey in Hertfordshire on 29 June.. The tour will finish in Peterborough on the 6 and 7 July.

The main focus of the roadshow is four distinct exhibition areas that will display up to 50 new products from the Indesit and Hotpoint ranges. There will also be a series of presentations by Indesit Company internal training experts.  

Indesit Company events manager Jayson Weston said: "It’s vital that all sales staff at our independent retailers, no matter what their level, feel they fully understand all the different features and benefits of our product range. The great relationships we enjoy with our retailers have been central to our success as a business over the last century.  This kind of hands-on training is the best possible way to get shop floor staff really engaged with our brands."

The roadshow follows on from Indesit Company’s unveiling of its new product range to more than 800 customers at a week-long event in London last month as part of its centenary celebrations.

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