Carl Zeiss Vision selects Phoenix Partners for roadshow

Carl Zeiss Vision UK has selected The Phoenix Partners to run a five-date roadshow this month.

Zeiss appoints The Phoenix Partners
Zeiss appoints The Phoenix Partners
The aim of the May roadshow was for Carl Zeiss Vision to target potential new distributors and independent opticians across the UK.

Kicking off on 16 May at Edinburgh’s Our Dynamic Earth venue, the roadshow provided an opportunity for the optical solutions company to target 360 delegates in total.

The final roadshow took place in Leeds’ Royal Armouries on 25 May, and other dates included The Studio at The Lowry in Manchester on 17 May, the Lansdowne London on 19 May and the Old Library in Birmingham on 23 May.

Carl Zeiss Vision marketing and communications director Peter Robertson said:  "The Phoenix Partners stood out because of its track record in bringing creativity and sparkle to live events. It’s very important for us to use every opportunity to get feedback from the people who meet and support our end users so their professional and well-managed approach will be key to our success."  

It is the first time Carl Zeiss has worked with the Phoenix Partners and account manager Joanne Fahey said the event had proved so successful that it was oversubscribed.

Carl Zeiss appointed the Phoenix Partners in March after its proposal in January.

Phoenix Partners director Rachel Hargrave said: "Creating an event across five locations within a short space of time is just the kind of challenge we relish."

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