"You can’t talk to MPs in London about purely the direct impact of an event, they want to know how it will improve the economy as a whole. London is leading the way, along with Sydney, which is the only city to carry out an in-depth economic survey on the wider economic impact of events," he added.
Talwar identified flexibility as the number one priority for convention centres. He also discussed the Future Convention Cities Initiative (FICCI), of which he is chief executive.
FICCI was launched in the summer of 2010 by the Seoul Tourism Organisation, London & Partners and Business Events Sydney to improve dialogues between cities about the future of events.
"The idea of FICCI is to share information between cities so that the industry as a whole can grow. The biggest current barriers to event effectiveness are seen to be the cost of attending, poor organisation and a lack of focus in the design so these are the areas that future research needs to tackle," he added.