Innes will head up the UK capital’s promotional agency and forge together the remits of its three operations – Visit London, Think London and Study London to create a single vehicle to market the city to visitors, investors and students.
Innes joins London & Partners from the Department for Business Innovation and Skills, where he has led the team that overseas the UK’s transition to a green economy and the creation of a Green Investment Bank.
"This is an amazing opportunity and an amazing time to work for London," he said. "I am delighted to be joining London & Partners and look forward to working with the Board, Executive team and industry to ensure that London & Partners is in a strong position to harness the opportunities to promote London in the lead up to and beyond the 2012 Olympic and Paralympic Games."
Commenting on the announcement, Dame Judith Mayhew Jonas, interim chair, London & Partners said: "I am delighted to confirm the appointment of Gordon Innes, whose extensive experience in economic development and promotion perfectly compliments the remit of our new agency. I am confident that he will ensure that London & Partners continues to deliver high profile and impactful activity that attracts and delivers value to businesses, students and visitors."