Imex exhibitors optimistic of business leads at show

Imex exhibitors have told C&IT that the show is providing quality leads as the market picks up.

Imex exhibitors optimistic
Imex exhibitors optimistic
Holland’s marketing manager Eric Bakermans said that he has made some quality leads from the show.

"I think the show is smaller this year overall, but the most important thing for us is quality, and that has proved to be the case so far. Our visitors have been steadily increasing since 2009 and this show is important is getting our message out there," he added.

Tiara Hotel & Resorts’ assistant director of sales Sandra Colaco added that the show has been a success for the company, which is keen to improve its brand recognition and network with the industry.

"The show has been great so far, we’ve had a few cancellations but generally we’re pleased. We’re finding that congresses and incentives are increasingly popular this year," she added.

China National Convention Bureau’s senior director of sales and marketing Jennifer Salsbury, meanwhile, reported an increase in association bookings.

"This year is busier than last year I think. We’ve noticed an increase in North American interest. It’s hard to promote China to many businesses, but we act as a bridge of communication so these shows are important to us," she added.

Spain's Turgalicia congress department assistant Maria Otero Iglesias was less enthusiastic.

"This year is quieter than last year and smaller we think. The market has recovered but companies are still reluctant to book meetings. We have seen some good interest in our gastronomic offerings however," she said.

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