Imex America focuses on delivering more than 2,000 hosted buyers

Imex America is set to host more than 2,000 hosted buyers when it launches on 11-13 October in Las Vegas.

Imex America forecasts 2,000 hosted buyers
Imex America forecasts 2,000 hosted buyers

Imex Group chairman Ray Bloom said that although registration officially opens in June for the hosted buyer programme, some of the hotel groups – which are acting as intermediaries – have "already filled their quota and have asked if they can increase [numbers]".

"The most important thing is that we provide the number and quality of hosted buyers, which is always what it is about," said Bloom.

"The industry has got behind the show and we are gaining great support from the destinations and hotel groups around the world."

Around 80% of buyers will be from the US who also place business internationally, while 20% will be international buyers.

The largest destination represented in terms of stand space is the host city of Las Vegas, while European exhibitors include London & Partners, Germany, Failte Ireland, Croatia, Denmark and Turkey.

Bloom added one of the key reasons for the show’s success so far was Imex’s partnership with MPI.

"MPI has had a tremendous influence," he said.

MPI chairman Bruce MacMillan explained: "We wanted to create something that would rewrite the rules for exhibitions in the meetings and events industry in a way that added to the richness of the market place. We believe Imex America will literally reshape the meetings and events market in America."

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