IPA director general to give keynote at Summer Eventia 2011

Eventia's summer conference will open with a keynote address from Institute of Practitioners in Advertising (IPA) director general Hamish Pringle.

IPA director general to give keynote at Summer Eventia 2011
IPA director general to give keynote at Summer Eventia 2011
The event, which takes place at The Mercure Holland House Hotel, Cardiff on 26-28 June, will feature Pringle discussing his forthcoming book Spending Advertising Money in the Digital Age- How to Navigate the Media Flow.

Pringle, who will speak on the 27 June, will discuss the evolution of consumer access to brands.

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