Beko appoints Grass Roots for product showcase

Domestic appliances company Beko appointed Grass Roots to deliver a series of six events to celebrate its 21st anniversary in the UK.

Beko appoints Grass Roots for 21st anniversary showcase
Beko appoints Grass Roots for 21st anniversary showcase
Beko planned the six shows over three days to launch new products to 450 delegates including its UK staff, trade customers, retail groups and VIPs.

The event, produced at Five in Farnborough last month, showcased Beko’s new range of domestic appliances.
 
The space was converted into a branded networking area, projection tunnel and main plenary, with a reveal area – Beko Square.  

A street scene showcased the full range in a real customer environment during the day and was transformed in the evening to become a street party with street entertainment.

Guests stayed in the nearby Aviator Hotel.
 
Grass Roots managing director for event production Charles Moyle said: "Beko is a new client to Grass Roots and we worked hard to understand their positioning in the market and the messages that would make the most impact with their audience."

Beko’s marketing manager Amanda Castle added: "The team at Grass Roots did a fantastic job and remained professional throughout, taking on all the challenges that were thrown at them. The concept was key and we have received great feedback from customers, UK press and staff."

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