UEFA Champions League festival comes to Hyde Park

Hyde Park will stage an eight-day festival of football including brand activity from Ford and Sony as London welcomes the UEFA Champions League final this month.

Hyde Park to stage UEFA Champions League festival
Hyde Park to stage UEFA Champions League festival

Produced by Allium Opus on behalf of the FA and UEFA, Synergy and Mash Marketing, the  UEFA Champions Festival is a free eight-day celebration of football taking place from 21 May until 28 May.

Brand activity throughout the festival will include Ford and Sony activating their UEFA Champions League sponsorship through agencies Imagination and We are Amplify respectively.

It will give football fans the opportunity to experience European football’s premier club competition with a range of activities. These will include having a photo taken with the UEFA Champions League Trophy, skills clinics with footballing legends or a visit to the Theatre of Champions or the Museum of Champions to view memorabilia and a film tracing the history of the competition.

The trophies for both the Men’s and Women’s Finals will also be on display at More London, next to City Hall on 17 and 18 May.

The Mayor of London, Boris Johnson said: "This is the footballing contest of giants and I cannot think of a better world city to host both the men and women's UEFA Champions League finals than London. We are incredibly passionate about football, not least because our capital contains some of the best clubs and grounds in Europe. And as the excitement of the finals builds, we'll be hosting a tremendous UEFA Champions Festival in one of our most beautiful and iconic green spaces, Hyde Park."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

New event space opens at Southampton Science Park

New event space opens at Southampton Science Park

Venue has capacity for 200 people and is close to major road and rail links, as well as Southampton Airport.

Will outer space become a giant leap for incentives?

Will outer space become a giant leap for incentives?

Astronaut and associate professor of space physics Suzie Imber says the reality of travel beyond our planet is close.

8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

LATEST JOBS