Produced by Allium Opus on behalf of the FA and UEFA, Synergy and Mash Marketing, the UEFA Champions Festival is a free eight-day celebration of football taking place from 21 May until 28 May.
Brand activity throughout the festival will include Ford and Sony activating their UEFA Champions League sponsorship through agencies Imagination and We are Amplify respectively.
It will give football fans the opportunity to experience European football’s premier club competition with a range of activities. These will include having a photo taken with the UEFA Champions League Trophy, skills clinics with footballing legends or a visit to the Theatre of Champions or the Museum of Champions to view memorabilia and a film tracing the history of the competition.
The trophies for both the Men’s and Women’s Finals will also be on display at More London, next to City Hall on 17 and 18 May.
The Mayor of London, Boris Johnson said: "This is the footballing contest of giants and I cannot think of a better world city to host both the men and women's UEFA Champions League finals than London. We are incredibly passionate about football, not least because our capital contains some of the best clubs and grounds in Europe. And as the excitement of the finals builds, we'll be hosting a tremendous UEFA Champions Festival in one of our most beautiful and iconic green spaces, Hyde Park."