Kelly’s last role was a freelancer at Canyon, where he worked on events for companies including Wella. He was previously the agency's head of production.
Robertson has been a freelance event producer for 15 years, working with companies including Merrill Lynch and Sony. Robertson and Kelly will be co-directors of Meet & Potato.
Kelly told C&IT: "There are a lot of convoluted ways of doing business in the events industry and we are looking to simplify this, with a focus on what a company wants to say and what they want to achieve."
He added that he expects the agency to turnover £400,000 in its first year, which could double if his upcoming pitches are successful.
Among the agency’s upcoming events is the Seen magazine awards for 400 delegates at St George’s Hall, Liverpool in October.