Pre-event planning: Sony Ericsson set up an incentive trip to reward its 15 top-performing ambassadors. The group was taken on a four-day visit to the Consumer Electronic Show (CES) in Las Vegas where the company had planned to unveil its latest smartphone.
Challenges: During the week of CES an additional 180,000 convention visitors are in the city. Fisher Moy International's director Chris Taylor says: "This does lead to logistical challenges, even in a city like Vegas. Traffic was a big problem around the convention centre so a lastminute change to using the monorail was made."
Solution: A pre-Vegas networking event was held at the Hilton in Gatwick Airport the night before departure so delegates could meet each other and be welcomed over dinner. In Vegas, the group stayed at Planet Hollywood, chosen because of its central location. Delegates attended one day of CES before being taken on a range of activities, including jumping from the top of the Stratosphere tower and a morning at a gun range. The group dined at Brazilian restaurant Pampas in the Miracle Mile by their hotel, as well as the Acqua in the Venetian and the Eiffel Tower restaurant in the Paris hotel. The group also had a VIP area in Pure nightclub inside Caesar's Palace, where they spotted Fifty Cent, Evander Holyfield and Elton John.
Post-event analysis: Sony Ericsson marketing manager Simon Gilbert says: "It was an awesome trip, to a crazy location managed superbly by a great team." The company plans to repeat the trip for CES 2012.
Company: Sony Ericsson
Event: Ambassador incentive trip
Group size: 15
Agency: Fisher Moy International
Date: 6-10 January 2011
Venue: Planet Hollywood, Las Vegas