IBM-owned Sterling Commerce hires Ice Blue Sky for technology events

IBM-owned Sterling Commerce has appointed Ice Blue Sky to run a series of thought leadership events covering new technology this year.

Sterling Commerce plans technology events with Ice Blue Sky
Sterling Commerce plans technology events with Ice Blue Sky

Around 12 board-level delegates will attend the first event on 12 May at the British Academy of Film and Television Arts (BAFTA) headquarters in Piccadilly. The event will look at the use of software in retail.

Software business Sterling Commerce was acquired by IBM in August 2010.

Sterling Commerce UK marketing manager Simone Mahedy will work with Ice Blue Sky events manager Paul Rose on the meetings, with the agency responsible for venue search through to on-site production.

Venue options for this month's meeting included BAFTA and the Sanderson Hotel, said Rose.

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