C&IT magazine is challenging agencies to take part in the live events, in partnership with Meet in Copenhagen/Denmark on 29 and 30 June.
Agencies will be invited to deliver a strategy, theme and visuals to a panel of corporate event planners comprising Canon Europe's event and hospitality manager Linda Hedlund-Klein, Barclays' events manager Lucy Fairweather and Axa Life's head of events Patti Heaven.
The winning agency will be the team that produces the best proposal for an innovative and creative three-day programme for a company conference to take place in Copenhagen, Denmark for 80 senior executives coming from key cities around Europe.
Visit Denmark's international sales and marketing manager for business tourism Jonathan Cohen said: "We are delighted to team up with C&IT magazine for the C&IT Challenge, in partnership with Meet in Copenhagen/Denmark. This is a unique opportunity to showcase the best that Copenhagen and the rest of Denmark have to offer and to engage with the British meetings industry. The competition element fits in well with the Danish way of doing things differently, and gives the agencies an opportunity to demonstrate their creativity."
Two live pitch events will take place at the end of June at the Royal Danish Embassy in London and at Luton Hoo. Visit www.citmagazine.com/agencychallenge for more details.