Grass Roots’ global head of events Nick Bender said he was delighted to announce the partnership.
"The C&IT Excellence Awards will provide a great opportunity for corporate and agency events teams to showcase their work, while allowing Grass Roots to gain brand profile in this arena," he explained.
"Many of our clients see C&IT as a highly respected publication and we are sure the team will do a fantastic job bringing these awards to the marketplace."
Visit citawards.com to view the full list of awards categories.
Sponsors also include Axica and the Malta Tourism Authority, with the Natural History Museum as venue sponsor.
C&IT magazine editor Yasmin Arrigo said: "The Conference & Incentive Travel Excellence Awards recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events within B2B sectors.
"The Awards are open to all companies running events both in the UK and overseas. Projects entered can include conferences, incentive programmes, meetings, product launches, hospitality programmes, congresses and conventions. Corporate in-house teams, agencies, suppliers and venues are encouraged to enter these inaugural awards for 2011."
If you are interested in sponsoring a category at the C&IT Excellence Awards please contact:
UK advertising manager, C&IT
0208 267 8272