BMW appoints TRO for PGA Championship meetings and hospitality

TRO has been appointed by BMW to provide meetings and hospitality for the BMW PGA Championship, at Wentworth from 26 to 29 May.

BMW appoints TRO for PGA Championship meetings and hospitality
BMW appoints TRO for PGA Championship meetings and hospitality

The agency will also project manage a business briefing for 400 BMW UK staff, a marketing agency briefing for 120 guests and a meeting for 40 corporate clients using the newly-built environment during the run-up to the event.

TRO, which has run the event for BMW since 2005, will design, build and manage the hospitality units and feature areas.

TRO account director Sian Bates said: "Our brief is to deliver a premium experience for the spectator audience, which will include existing BMW customers, as well as prospects and influencers.

"Attendance of the Championship has risen from 67,000 in 2005 to 89,000 in 2010. During that time the composition of the audience has broadened from a core of traditional golf fans to families and people who view the event as a ‘must-attend’ spectacle."

TRO will create an interactive space in the central area of the Championship’s tented village.

A central bar will feature, with access to a series of areas including an Olympic Zone, showcasing BMW’s sponsorship of the London 2012 Olympic and Paralympic Games. 

Delegates will have their own lounge and access to a Connected Drive Lounge, offering social networking activities. 

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