The seminar will be presented by Active Network Events, and feature guest speaker, Rob Davidson, senior lecturer in events management at the University of Greenwich.
The session will examine how organisations can communicate and engage more effectively with the demographic group born after 1981 and known as Generation Y.
Davidson will introduce Generation Y from a marketing perspective while the team at Active Network Events will examine how live events combined with new media and technology, such as community tools, provide an effective communications mix for businesses to target this group.
"Generation Y's acquaintance and aptitude with technology in all of its forms, from an early age, sets it apart from previous generations," said Davidson. "This is the first demographic to grow up with the internet and it is clear that its members view the web as a two-way communications tool."
Active Network Events’ sales manager Banks Holcombe said: "This is a great opportunity for businesses to gain a critical insight into the needs and demands of arguably their most important market and learn how to reach it effectively through live events."
Register here for Generation Y and New Event Marketing Technology