Kleeneze picks Hong Kong for incentive event

Home shopping business Kleeneze takes winners to Hong Kong for annual incentive

Kleeneze picks Hong Kong for incentive event
Kleeneze picks Hong Kong for incentive event

Pre-event planning: Home shopping business Kleeneze holds an annual incentive to motivate and reward its salesforce of more than 10,000 self-employed distributors. Kleeneze's agency, Gullivers, researched a number of venues, including the Langham and Renaissance hotels, before choosing the five-star Grand Hyatt on Wan Chai, Hong Kong Island.
A DVD for the event was then filmed on site and used at the launch of the incentive at the National Indoor Arena in Birmingham in January 2010. This was followed by a ten-month qualification period where employees had to demonstrate team-building skills and evidence of sales growth to win one of 200 places on the trip.

Challenges: The sales incentive is an annual event and each destination has to outperform previous ones, which have included Thailand, Mauritius and South Africa, as well as cater for the large number of attendees. In addition, a VIP group of 20 senior executives arrived a day earlier than the rest of the group, and their expectations needed to be catered for accordingly.

Solutions: "We have to continuously offer the wow factor and our agency needs to make proposals including the popular attractions but always with some hidden gems," says Mandy Brinkman, corporate events manager at Kleeneze. "The VIP group dined at Hutong on the first night, a restaurant with dazzling views of the Victoria Harbour skyline, offering a contemporary slant on traditional cuisine in a modern minimalist setting - perfect for executives."
The next day, the VIP group was treated to a Champagne cruise aboard the Grand Hyatt's private yacht, which came as a complete surprise.
During their stay, all 200 delegates enjoyed a ride on the Peak Tram with lunch at Cafe Deco, which was hired on an exclusive basis. A gala dinner was held in the Hyatt's ballroom on the final night. Groups also visited sights including Repulse Bay and the giant seated Buddha on Lantau Island.

Post-event analysis: Brinkman says the event met the brief perfectly and the on-site interview feedback was generally "the best yet".

FACTFILE
Company Kleeneze
Event: Annual sales incentive, conference and gala dinner
Group size: 200
Agency: Gullivers Incentives and The DMC
Date: 6-13 November 2010
Venue: Grand Hyatt, Wan Chai and Aberdeen Marina Yacht Club
Budget: Undisclosed

Visit C&IT's Hong Kong Destination Guide here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London calling: A look at what's new and forthcoming in the capital

London calling: A look at what's new and forthcoming in the capital

Hotels, venues and activities that should be on your radar for future London-based events.

Double acquisition for Gray Dawes Group

Double acquisition for Gray Dawes Group

Acquisitions include INC. Travel Group's corporate and marine businesses and the purchase of VIP Leisure Travel Ltd.

Love is in the air for one in seven event attendees, report claims

Love is in the air for one in seven event attendees, report claims

Research by Cvent and Edelman Intelligence finds 14% have met a significant other at a B2B event.

The advantages of being a second tier city

The advantages of being a second tier city

There are benefits to not being the capital, says Bas Schot, head of congresses and events at the Hague Convention Bureau.

What to do if a disgruntled event attendee threatens legal action

What to do if a disgruntled event attendee threatens legal action

Keystone Law's James O'Flinn discusses your options and how to prevent this happening in the first place.

Speakers announced for C&IT Northern Forum

Speakers announced for C&IT Northern Forum

New event takes place between 25-26 April at ACC Liverpool, with inspiring sessions from industry leaders.

Why personalisation is the key to measuring an event's success

Why personalisation is the key to measuring an event's success

Mike Leeson, general manager Europe at ETM, explains why ROE may be a better measurement than ROI.

Oman to welcome IGRC in 2020

Oman to welcome IGRC in 2020

Sultanate to host the International Gas Union's 16th International Gas Research Conference at the Oman Convention & Exhibition Centre.

Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

LATEST JOBS